"There's a conspiracy of silence when it comes to violence against women," says Christina McKelvie MSP. "That is why it's so crucially important that men themselves stand up and say it cannot and will not be ignored or silently tolerated."
Stakeholders like Women's Aid, Scottish Rape Crisis and many more have welcomed the Scottish Government's clear framework strategy detailing its approach to tackling violence against women.
At the same time, there is a genuine recognition that men themselves are as much a part of the solution as they are of the problem.
"Last week, I was absolutely delighted to have First Minister Nicola Sturgeon alongside lending her total support for the White Ribbon statement of intent.
"This cross-party campaign backing our violence against women strategy is an important element in the Equally Safe approach. Men talking to other men will probably have a greater and broader impact than women talking to men.
"The key to all of this is of course a change in social attitude and no legislation will ever create that on its own. The way to change social attitudes is to make the behaviour completely unacceptable.
"This statement of intent says 'I pledge never to commit, condone or remain silent about men's violence against women' and I urge every decent man to sign it."