Removing letters from your name can help the #MissingType campaign provide more of the right kinds of vital blood to the Transfusion Service.
Hamilton, Larkhall and Stonehouse MSP, Christina McKelvie has become Christin today to show her backing for the campaign.
The initiative, supported by the Scottish Ahlul Bayt Society (SABS), the Scottish National Blood Transfusion Service (SNBTS) and NHS Scotland, aims to bring attention to the large deficit of A, B and O blood types.
#MissingType campaigners everywhere have been asked to remove the letters A, B and O (ABOs) from their names to raise awareness of the low supply of these common blood types in the reserves.
Commenting on the campaign, Christin(a) said:
“The #Missingtype campaign is another creative way to encourage all Scots to give blood.
“This year, the campaign will have the support of some the world’s biggest brands, celebrities, and public figures. Scotland will play an important role in the project’s success.
“If removing letters from my name and constituency for a day means someone else is encouraged to give blood, then so be it.
“I’ve always liked the name Christin anyway!”